Category: Website Development

Is your website sending customers to your competitors?

A website is a very powerful tool, however if it isn’t done professionally it can be extremely damaging.

Your website is the first impression a potential customer will see of your business. If it’s not professional, and if it doesn’t give customers the information they require, than it will send them scurrying to your competitors.

A professional website instils trust into your business. According to web credibility research from Stanford University, 75% of users admit to making judgments about a company’s credibility based on their website’s overall appearance and design.

In a day and age where 85% of B2B customers search the web before making a purchase decision, your website has the best chance of being a prospect’s “first impression” of your company and offerings. Furthermore, it turns out the look and feel of your website are the primary drivers of those first impressions.

Let PointB show you how to dramatically improve your website, it can be a vital source of new business for you.

Call PointB today on (03) 9521 8555 or visit www.pointb.com.au

 

Transform your website into a powerful marketing tool.

We turned this:

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Into this:

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And this:

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To this:

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PointB Launches e-Training

PointB has recently launched its new e-Training product. The PointB e-Training system focuses on product training and is particularly suited to suppliers in the hardware, electrical and cosmetic industries.

Both major retailers and suppliers are recognising that product training for retail staff is becoming increasingly important. Suppliers cannot simply get their products ranged with a major retailer and expect it to jump off the shelves. Shop assistants need to have detailed product knowledge on your products to confidently recommend them. If they don’t, chances are they will recommend a competitive product.

Major retailers are all striving to improve ‘the customer experience’ and acknowledge that improved product training will result in a more professional interaction with their customers.

Is it possible to cost-effectively train thousands of retail staff in locations spread right around Australia?

Face to face training is expensive when you consider salaries of trainers, airfares and accommodation, venues and documentation.

PointB have developed a unique e-Training solution that provides highly effective training at a fraction of the cost of traditional training.

The Benefits

  • Sales assistants will be more knowledgeable and more confident explaining your product.
  • Sales assistants are more likely to recommend your product.
  • Reduces the risks of returns/ customer dissatisfaction from miss-recommendations.
  • Enhanced customer experience.
  • Increased chance of repeat business.
  • Suppliers can also use e-Training for internal staff inductions.

 

For more information visit www.pointb.com.au

Or call 03 9521 8555

Reap the Benefits of Customer Retention

Each year millions and millions of dollars are spent persuading potential customers to buy a brand. However precious little is spent on them once they become customers. Think of the analogy of a marketing bag where all of the effort (and Dollars) are being spent on gathering up new customers and putting them in the bag only to let them drop out of a hole in the bottom of the bag only to be gathered a again for subsequent purchasers.

Stop to consider that it costs 7 times more to acquire a new customer than to reactivate an existing customer, a customer who is predisposed to your brand and is likely to be satisfied with your product or service.

It is becoming harder and harder to win new clients. Most companies operate in saturated markets. Quality differences between products and services are minimal and due to the internet it is very easy for each customer to compare the various offers against each other and choose the best one. Customers are more and better informed and are not willing to accept the first offer. While new customers are important, actually critical, to every business, properly managing and retaining customers form the real backbone of business success.

There is a lot of truth in the old saying “Your best source of new business is your existing customer base.”

Effective customer retention strategies are vital to a successful and profitable business.

The aim of customer retention is to build and maintain a long term relationship with customers. Both parties – the company and the customers – benefits from each other.

So how can you benefit from customer retention strategies:

  • Increase of repurchasing behaviour
  • Increase of cross selling behaviour
  • Increase of the value of a customer
  • Declined price sensitiveness
  • Positive word of mouth recommendations
  • Declined migration rates
  • Declined costs for the acquisition of new customers
  • Strengthening of the unique selling proposition

Talk to PointB about how you can leverage your current customer base to generate new business

Is your website costing you money?

The first impression is the last impression and your website is often the first impression that your potential customers will see.

Most companies have a website of some description. It’s not enough just to have a website; a professional website is a powerful tool. On the other hand, a bad website can damage your company.

Your website should attract new customers to your business. It is your online sales person who is constantly selling to thousands of potential customers. It’s absolutely vital that your site should be created and maintained by professionals. This will lead to higher levels of traffic, and higher levels of sales and success.