A website is a very powerful tool, however if it isn’t done professionally it can be extremely damaging. Your website is the first impression a potential customer will see of your business. If it’s not professional, and if it doesn’t give customers the information they require,...
Each year millions and millions of dollars are spent persuading potential customers to buy a brand. However precious little is spent on them once they become customers. Think of the analogy of a marketing bag where all of the effort (and Dollars) are being spent...
With 70% of purchase decisions being made at point of purchase, your packaging needs to not only grab the consumers attention but also influence them into a purchase. Neglecting the importance of well-designed packaging will see you loose both potential and loyal customers. Graphics, perceived value...
You’re business has a state of the art website, an interactive mobile app, regular email marketing and easily downloadable PDFs covering each aspect of your business. With so much technology and online focus, why does your business need brochures? When you’re sales person leaves a prospect...
PointB was recently awarded the tender to provide the Glen Eira monthly newsletter for the next three years. PointB was the incumbent supplier however due to local government requirements the project had to go out to tender. According to PointB Managing Director, Peter Smith "We are thrilled...
Trying to decide whether you need the services of a big ad agency? Here are a few things to consider, before you hand over your marketing plan (and budget) for the coming year. Big ad agencies are great. In their own little way. They take care...
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is...