With so much focus on online, why does your business need good quality brochures? Your business has a state of the art website, an interactive mobile app, regular email marketing and easily downloadable PDFs covering each aspect of your business. With so much technology and online...
A website is a very powerful tool, however if it isn’t done professionally it can be extremely damaging. Your website is the first impression a potential customer will see of your business. If it’s not professional, and if it doesn’t give customers the information they require,...
PointB has recently launched its new e-Training product. The PointB e-Training system focuses on product training and is particularly suited to suppliers in the hardware, electrical and cosmetic industries. Both major retailers and suppliers are recognising that product training for retail staff is becoming increasingly important....
Each year millions and millions of dollars are spent persuading potential customers to buy a brand. However precious little is spent on them once they become customers. Think of the analogy of a marketing bag where all of the effort (and Dollars) are being spent...
The traditional hard copy catalogue remains a dominant driving force with today’s shoppers, despite the increased spend on new media. The latest Australian Shopper Intent Report from AMP Capital Shopping Centres has named the colour catalogue as the medium with the highest level of influence...
With 70% of purchase decisions being made at point of purchase, your packaging needs to not only grab the consumers attention but also influence them into a purchase. Neglecting the importance of well-designed packaging will see you loose both potential and loyal customers. Graphics, perceived value...
Many companies secure distribution through a retail chain and expect their product to sell. There are many factors that can determine success or failure for a product at retail level: packaging design, the amount of consumer advertising or the sales assistants knowledge of your products. Training...
You’re business has a state of the art website, an interactive mobile app, regular email marketing and easily downloadable PDFs covering each aspect of your business. With so much technology and online focus, why does your business need brochures? When you’re sales person leaves a prospect...
You may provide the best product or service in the world, however, if no-one is aware of it your business is almost certain to fail. Some companies see advertising as an expense that they can’t afford. Smart companies recognise that they can’t afford NOT to advertise....
PointB was recently awarded the tender to provide the Glen Eira monthly newsletter for the next three years. PointB was the incumbent supplier however due to local government requirements the project had to go out to tender. According to PointB Managing Director, Peter Smith "We are thrilled...